They (students) are not privy to the process. They may have the illusion that these things really spring full-blown out of the head of some designer. This is a very unsetttling perception for young people, because they struggle with their work. They have a go at it … they redo it… it gets better… it slips… it gets worse… it come back… it comes together.

And maybe it’s something that’s pretty good, even excellent. But they say to themselves, “Gee, it comes hard and it’s so difficult. Am I really suited for this?

-Saul Bass

― I’m creating, what I think will be my most favorite project this whole semester, “what is the graphic design?” I couldn’t figure out except that its something that isn’t suppose to come easy, but then when it does, you question yourself, really thats it? (at least when it comes to graphic designers who truly understand what they are doing, graphic design is intentional!)